Sunday, May 24, 2020

The Law of Agency in Malaysia - Free Essay Example

Sample details Pages: 11 Words: 3154 Downloads: 27 Date added: 2017/06/26 Category Law Essay Type Analytical essay Level High school Did you like this example? The basic concept of an agency is concerned about the relationship between one person, the principal and another, the agent where a principal entrusts the business to an agent and allows the agent to act on behalf of the principal in dealing with third parties according to Section 135, Contracts Act 1950. For example, Sabrina instructs Ivan to purchase some goods on her behalf, Sabrina is the principal while Ivan is her agent. Therefore, the agent is granted the authority to fulfil his principal’s instruction to deal with third parties. Don’t waste time! Our writers will create an original "The Law of Agency in Malaysia" essay for you Create order The core of the agency relationship is built on trust. The principal must trust that the agent will work according to the terms of agency agreement and for the benefits of the principal. The principal could suffer loss off money, opportunity and reputation if the agent abuses his authority. Also, the agent must trust that the principal will pay for their work. The law of agency in Malaysia is governed by Part X of the Contracts Act 1950. Anyone can become a principal or an agent as long as the person is age of majority and of sound mind as stated in Section 136 and Section 137, Contracts Act 1950 respectively. Examples of agents including brokers, insurance agents, travel agents, and lawyers. Agents are important in business as they reduce cost to access to market conveniently and effective in sales distribution channel. Thus, an agency can takes effect in two types of contracts. The first contract is made between the principal and the agent who has his authority delegated by the principal to act for and on behalf of the principal. The second contract however is made between the principal and the third party. An agency can be formed in many different ways similar to creating a contract, contract of agency can either be express or implied depending on the circumstances. Express or implied agreement can form an agency contract where no consideration is needed. This also means that the authority of an agent can be expressed or implied. Express authority happens when the principal delivers an oral or written communication stating the nature of authority. The scope of an agent’s express authority is based on the appropriate construction of terms of the agreement. Therefore, instructions from the principal must not be ambiguous as the principal will bound to the terms when the agent had clearly interpreted the instructions in a manner not intended by the principal. For example, in Ireland v Livingston, the instructions from the principal was uncertain and can be interpreted into multiple possible manners. Implied authority however arises when it is inferred from the behaviour of the part ies and the circumstances of the case. The case of Hely-Hutchinson v Brayhead Ltd clearly shown the creation of agency through implication. The Court of Appeal held that Mr Richards had authority to enter into the guarantee implied from the circumstances where he had entered various contracts on behalf of the company previously. For Sarah’s case, she has specifically appointed Ian as her assistant in helping her to manage the art gallery during her business trip. One can say that agency does not exist between Sarah and Ian as written agreement was absent. However, express appointment can be in written or oral form. In order to be effective in appointing an agent, a letter written or words spoken is adequate. In KGN Jaya Sdn Bhd v Pan Reliance Sdn Bhd, the court of Appeal held that the law does not require that an agency agreement must be in writing. Further, no formality is need to conduct express authority according to Heard vs Pilley 1869. The agreement of agency was created under express agreement and express au thority has been delivered from Sarah to Ian when she instructed him to take care of the art gallery. Therefore, an agency is formed between Sarah and Ian when she arranged him to become her assistant. Ian as the assistant of Sarah acted as an agent which involve in negotiation for sales of goods on behalf of Sarah. Sarah also gave specific instructions to Ian that he is not allow to offer any discount on displayed items without consulting her and he is not to purchase any new item without verifying with her. In other words, Ian must seek the approval from Sarah before selling and buying items for the art gallery. Therefore, it is reasonable that no ambiguity shall arise as Sarah’s instructions are directed and interpreted clearly. There are a few duties toward the principal that an agent must follow. According to Section 164, Contracts Act 1950 an agent is bound to conduct the business of his principal according to the instructions given by the principal, or, in the absence of any such instructions, according to the custom which prevails in doing business. As an agent, Ian is bound to comply several duties towards his principal, Sarah. The first one is the duty of fiduciary. This is closely related to the law of trusts as the agent is expected to follow the principal’s instructions with honesty and integrity and to manage the business of the agency carefully with the skills he acquires to avoid making any mistakes in Section 165 of Contracts Act 1950. This can be used to pr otect the principal if the agent abuses his authority. In the case of Parker v McKenna, an agent is required to act for the best interest of the principal because fiduciary relation is referred as a principle â€Å"founded at the highest and truest morality†. If the agent’s action conflicts the interest of the principal’s, then the agent has violated the fiduciary duty. This is shown in the case of Armstrong v Jackson where the agent instead of purchasing shares for the company, he sold his own shares. It was conflicted with the principal’s interest as the principal wanted the lowest price possible. Therefore, Ian’s duty is to manage the art gallery carefully with good faith according to Sarah’s instructions and for the benefits of Sarah while not to make any unnecessary mistakes so that violation of fiduciary duty can be avoided. Next, every agent owes the principal the duty of reasonable care where the agent must take reasonable steps to protect the assets and interests of the principal. Failure to do so will lead to a breach of agent’s duty of reasonable care. For example in Keppel v Wheeler and Another, it was held that the agent was liable to pay the difference of the price of two offers as he ignored the second offer which proposed a higher price. Thus, in Sarah’s case, Ian has the responsibility to take care of Sarah’s assets including all the artwork in the art gallery while dealing with any third parties. In addition, agents also owe the principal the duty of obedience which requires agents to follow all lawful and appropriate instruct ions given by the principal in dealing with third party in the business. Agents will be liable for the damages as result from failing to obey principal’s instructions in accomplishing the purpose of the agency. Related cases including Turpin v Bilton where the agent was liable for the damages of failing to insure the ship while the ship was lost. In addition, in Bostock v Jardine, the agent was liable as he purchase more than what he was instructed. So, it is essential for Ian to follow exactly the instructions from Sarah in managing the art gallery which he must inform and obtain the approval from Sarah if he wants to make any business transactions of selling artwork or buying any items for the art gallery. It is also an important duty for agent to communicate with his principal in order to seek for suitable instructions by using all reasonable methods. Communicating with principal including submitting and informing all information that is relevant to the agency. Even in emergency situations, agents are required to obtain the instructions from the principal before making any decisions without the principal’s knowledge. In Springer v Great western Railway Company, the agent was liable for the damages as he fail to try to contact his principal and he sold the tomatoes. In Sarah’s case, it was straightforward that Ian must communicate with her before purchasing or selling any item for the art gallery according to her instructions. In duty of account, an agent must provide appropriate accounts when it is needed by the principal. Moreover, agents are not allowed to accept secret profits or take bribe in any kind of circumstances. In the case of Graham v Cummings 1904, the shareholder secretly negotiated in order to obtain a higher amount for his stock than other shareholders. The court held that an agent is not allowed to make secret profits without the consent from the principal in a business agency. Other than submitting relevant accounts when needed by the principal and not to create secret profit, an agent is also requires to pay sums received for the principal to the principal. Other duties of agent involved are not to disclose confidential information and not to delegate. When Sarah appointed Ian as her assistant to take care of the art gallery, he is not allowed to delegate the duty to others as the express authority was given to him only. Therefore, it is essential for Ian to perform his duty with diligence as a breach of duty will cause him to be liable for the damages. When an agent owes duties to the principal, in return the principal also owes a few duties to the agent. First of all, the principal must pay commissions as agreed to the agent. The agent has the right to receive it if he has done the job according to the terms in the agency agreement. For example in the case of Miller v Beale (1879), an auctioneer was employed to sell property and he has the right to rece ive his commissions. However, if the agent breach his duty to the principal, the principal may refuse to pay the agent. Marsh v Jelf (1862), a principal employed an auctioneer to sell property but the auctioneer sold it privately without the principal’s knowledge. It was held that the auctioneer has breached his duty to the principal and therefore commission was not entitled for him. Therefore it is the duty of Sarah to pay Ian if he has completed the job scope according to her instructions. Furthermore, the principal is not allowed to prevent the agent from obtaining his commission. Even if the transaction fallen through no fault of the agent, the agent still has the right to earn his commission. In the case of Alpha Trading v Dunnshaw Pattern (1981), an agent was in charge of making a contract for sale of cement between the seller and third party. However the seller failed to deliver and caused a breach to the contract of sale. Then, the commission was never received by the agent. It was held that the principal was liable to pay the agent his commissions. All costs incurred in carrying out the agency relationship, the agent is able to claim from the principal. This was shown in the case of Adams v Morgan (1924) where the agent incurred super tax in his process to following the principal’s instructions. Therefore, indemnity was claimed from the principal. However this is only applicable when the agent has completed authorized transactions within authority delegated from the principal and not available when the loss is due to agent’s own negligence or insolvency. So, Sarah owes the duty to indemnify Ian for performance done in carrying out his authority. An agency can be terminated in an identical steps or methods as in discharging a contract. Mutual agreement from both parties in an agency can terminate the relation of principal and agent. However, in Sarah’s case, she is able to terminate the agency or discharge the contract of ag ency by breach. Contract of agency is said to be terminated based on actions of agent. This can be explain based on Ian’s actions during Sarah’s absence. (i)Ian sold an art work which Sarah was unable to sell for nine years with a discount of 20% Ian’s action to sell this art work may be reasonable as it has been kept in the art gallery for nine years and Sarah has always wanted to sell it but fail to do so. If the customer is willing to purchase that piece of art work, Ian must inform Sarah. In this situation, Ian’s duty was only to negotiate the information regarding the art work with the customer even though he has acted in good faith to sell the art work. As the art work was sold to the customer without the consent from Sarah, Ian has breached the duty to communicate with Sarah which he should have inform Sarah about it. Ian not only sold the art work without communicating with Sarah, he also gave a discount of 20% to the customer. Ian could have been right as he has performed an act of good faith which he sold the art work for the benefit of Sarah as the art work was already kept in the gallery for nine years, but he has breached the duty as an agent when he gave out a 20% discount. It was understood that in Sarah’s instructions included not to give any discounts on displayed items in the gallery. When Ian gave out the 20% discount, he has breached his duty to follow proper instructions given by Sarah to conduct business with third parties. Therefore in this incident, Ian has breach the duty of obedience which is to obey instructions given by Sarah and the duty to communicate Sarah before making any business transactions. (ii)Ian bought a copy of famous art work and sold it as an original piece to Jake In the incident, Ian did not make any effort to communicate with Sarah to verify the buying and selling of that piece of copy art work. Both transaction were done without the consent from Sarah. As the transaction between Ian and Jake was done without the Sarah’s knowledge, Ian will be liable for the consequences and damages as he has breached his duty as an agent to follow Sarah’s instruction. According to Section 168 of Contracts Act 1950, it is the right of principal to repudiate such transactions made by the agent without the consent from the principal. Therefore, Sarah has the right to repudiate transactions made by Ian in buying and selling the copy of the artwork and terminate the agency as Ian has breached his duty. Furthermore, purchasing a fake art work and selling it as an original piece is considered against the law. The punishment shall be determined if Sarah bring the case to the court. (iii)Ian sold an art work which was reserved for another customer and he will obtain 15% of resale of the reserve painting Once again here, Ian has breached the duty of agent as he did not make any effort to communicate with Sarah. Ian should have contacted Sarah to obtain the permission to sell art work then he would not have sold that piece of art work which was reserved for another customer. This is considered as breach of duty to follow principal’s instructions. This time Ian did not give any discount to Amelia, but Sarah found out that he would obtain a profit of 15% of the re sale. Ian is considered as a disloyal agent as he used the agency to make secret profits. Moreover, he has breached the duty of agent which is not to make secret profit according to Section 168. The contract of agency can be terminated as he has committed the breach of duty as an agent. Therefore, in this incident Ian has breached the duty to perform according to Sarah’s instructions and he also committed a breach when he made secret profits for himself using the agency. In general, the conditions of the agency contract between Sarah and Ian are agent must follow instructions given by the principal and communicate and verify with the principal before buying and selling art wor k for the art gallery. It was concluded that the agent has breached condition of an agency contract and the principal has the right to revoke the authority of agent and thereby end the contract of agency. So, Sarah can terminate the agency agreement with Ian. Remedy is the way which the injured party enforces a right or correct a loss. The nature of the breach will determine remedies available to the injured party. The main purpose of remedy is to allow the innocent party to receive monetary compensation. The remedies to Sarah on Ian disobeying instructions are as following: (i)Claim for damages for breach of contract Other than terminating the agreement of agency with Ian, Sarah may also claim damages or losses due to acts of Ian who breached the contract as he failed to perform his job according to Sarah’s specific instructions. Sarah can claim the losses where Ian offered 20% discount to customer. (ii)Recovery of all profit which made by Ian Sarah also has the right to cla im the benefits that obtained by Ian when he dealt with third parties without her consent. It is stated in Section 168 of Contracts Act 1950 that the principal may repudiate the business transaction made by the agent on his own account without the consent from the principal. Furthermore, it is the right of principal to receive the benefits obtained by agent when the agent deals on his own account in the business of agency in Section 169 Contracts Act 1950. Example of cases is Kribbs v Jackson 1957 Pennsylvania Supreme Court case, the agent who is in charge of collecting rent on property owned by the principal has secretly concealed amount of rent collected as his secret profit. It was held that all profits made by the agent belong to the principal. (iii)Refusal to pay the agent commission or other remuneration During Sarah’s absence, Ian has conducted a few business transactions without the consent of Sarah. Ian has breach his duty and therefore Sarah has the right to refuse to pay Ian commission. Ian must also bear all costs incurred in dealing with third party and he is not entitled to claim from the principal. According to Section 171 Contracts Act 1950, an agent is not entitled to collect any remuneration from the principal if the agent is guilty of misconduct in the business of the agency In conclusion, Ian as the agent appointed specifically by Sarah has violated the restriction of authority given by Sarah and caused breach to the agreement of agency. Therefore, Sarah can make decision to terminate the agency contract and can even refuse to pay commission to Ian. Furthermore, Sarah shall bring cases to court for relevant punishment.

Thursday, May 14, 2020

Rational Decision Making Model Essay - 1605 Words

Rational Decision Making Model Abstract What is a decision? The word decision can be defined as, â€Å"the act of reaching a conclusion or making up ones mind† (American Heritage, 2000). Essentially, a decision is a choice that an individual or a group of people makes. A decision can be a single action, an entire process, or even just a single spoken word or gesture. Decision-making is one of the defining characteristics of leadership. Making decisions is what managers and leaders are paid to do, and is an integral part of their day’s duties. The affects of decisions can range from minor in consequence to life or career threatening. Regardless of the consequences, it is important to understand when a decision needs to be made and the†¦show more content†¦3). Essentially, the Rational Model requires people to have a clear understanding of the actual problem. Unless the issue is clearly established, the Rational Model can be ineffective. This model also incorporates extensive research, so that all opti ons or alternatives can be brought before the decision-maker(s). The Rational Model is a step-by-step decision-making model. Depending on the source of definition for the Rational Model, it consists of anywhere from four to nine steps that must be taken to reach a comprehensive, educated and effective solution. Basically, the Rational Model can be broken down into four basic steps, which can be further diluted to create the additional three to five steps. Step 1 – Define the Problem The first step of the Rational Model is to define the problem. As stated in the definition, in order for the Rational Model to be effective, the problem or issue needs to be clearly understood. It is imperative to truly understand to source of a problem, not just the symptoms. The MBA program at the University of Houston Victoria provides this example, â€Å"if a member of your staff is impolite to a client on the phone, the problem may not be that your staff member is impolite--it may be that he needs customer service training, or that he is having difficulty coping with the stress that his professional responsibilities involve† (2005). Essentially, the virus needs to be treated, not the cough it causes. Step 2 – GenerateShow MoreRelatedRational Decision Making Model1679 Words   |  7 PagesAbstract What is a decision? The word decision can be defined as, the act of reaching a conclusion or making up ones mind (American Heritage, 2000). Essentially, a decision is a choice that an individual or a group of people makes. A decision can be a single action, an entire process, or even just a single spoken word or gesture. Decision-making is one of the defining characteristics of leadership. Making decisions is what managers and leaders are paid to do, and is an integral part of theirRead MoreThe Rational Decision Making Model1066 Words   |  5 Pageswe do the most. All of these things, both small and large require a process that is commonly referred to as the decision making process. Decisions make up every aspect of our daily lives that is remotely imaginable. One of the most common decision making model is called the, rational decision making model. The first step in the model is to construe the problem or the actual decision to be made. Then, you will identify the information needed for the process to go forth. After that, you will weighRead MoreRational Model Of Decision Making1287 Words   |  6 Pagescompany and will be understood by every employee. The first step within the rational model of decision making is to identify the problem or opportunity at hand. 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Molebatsi (2001) --------------------------------------------------------------------------------------------------------------------Public Policy and Policy Analysis: The Rational Model Question: The rational model of public p olicy making, though heavily criticized, is the most widely used and or talked about model. Discuss why. By Lefoko O. Molebatsi (University of Botswana) Instructor: Prof G. S Maipose 2001 1 Selected Essays by Lefoko O. Molebatsi (2001) -----------------------------Read MoreThe Rational Model of Policy Decision Making2827 Words   |  12 PagesLefoko O. Molebatsi (2001) --------------------------------------------------------------------------------------------------------------------Public Policy and Policy Analysis: The Rational Model Question: The rational model of public policy making, though heavily criticized, is the most widely used and or talked about model. Discuss why. By Lefoko O. Molebatsi (University of Botswana) Instructor: Prof G. S Maipose 2001 1 Selected Essays by Lefoko O. Molebatsi (2001) -------------------------

Wednesday, May 6, 2020

The Negative Effects of Beauty Standards - Essay - 2036 Words

Mrs. Doiron ENG 3UL - 03 November 18th, 2014 Influence of the Media Technology and the Internet have become a constant in many people’s lives. The rate at which they have risen is astounding. In December 1995, there were around 16 million people recorded using the Internet. In December 2013, a mere 16 years later, there is around 2 802 million people recorded using it. Media and the Internet go hand in hand. One fuels the other, and the Internet had become a platform for media. In modern society the media exerts so much pressure, that maintaining beauty and youth becomes more important than anything else. Thus, creating a type of self-involvement. This leads to loss of perspective and ultimately, innocence. People of all ages and genders†¦show more content†¦This is just one disgusting example of many that clearly show the malign effect the media has on children. The media is not only affecting the children of today, but it is also creating a type of selfishness in young people, as well as adults. Furthermore, t his selfishness is inadvertently forcing people to make sacrifices, ones that they should not have to make. Young people have an incessant stream of what they should be and look like etched into their minds. These things become so important to them that they are willing to get plastic surgery to change themselves. Dr. Diana Zuckerman has said, In 2003, more than 223 000 cosmetic procedures were performed on patients 18 years of age or younger (Zuckerman). They undertake cosmetic surgeries such as Rhinoplasty, Botox injections, breast augmentation and liposuction. What they do not know, is that doing these procedures can have serious risks. A concern about plastic surgery on adolescents is that their bodies are still maturing. In addition to development that may occur in the late teens, growth charts indicate that the average teenager, particularly girls, gain weight between the ages of 18 and 21 (ASPS Public Relations 14). With this fact in mind, that is likely to change their desi re or need for some of the antecedent cosmetic procedures. With 15% of the population in North American between the ages 13-19 undergoing such procedures, plastic surgery is a fairly drastic measure taken. Given the fact thatShow MoreRelatedAnalysis Of Toni Morrison s The Bluest Eye1232 Words   |  5 PagesThe little acts of chivalry conducted by men are just prolonged sugary illusions meant to hide the unpleasant truth of women and their strained relationship with the media s’ perception of beauty. Many women who are subjected to society s’ views of beauty often aim to convert to theses said beauty standards. This desire can, at many times, become unhealthy and lead to problems such as anorexia, bulimia, and self-hate. 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The human subconscious mind is considered as information storage. Thus, media influence people’sRead MoreThe Impact Of Media On Society Today911 Words   |  4 Pageswidely. For instance, radios, televisions, newspapers, and magazines are forms of media. The influence the media has around the globe is profound, therefore, in this essay, I am going to discuss the impact that media has on the society today. Although social media can connect all people in the world instantly, the negative effects have a great impact on the society because it decreases the desire for actual communication. First and foremost, media has an impact on Change in Identity. In Miss Representation

Tuesday, May 5, 2020

Business Community Management International Marketing Strategy

Question: Discuss about the Business Community Management for International Marketing Strategy? Answer: Introduction In the recent trends, cultures and structures are essential for every organization to develop the organizational goals and vision along with the development of the possible ways to run the business properly. Culture and structure also play the vital role for improving the organizational performance, because without having healthy culture as well as successful organizational structure, it is not possible to run the business efficiently (Varbanova, 2013). Contextually, Vauxhall organization, selected to assess the cultures and structures along with its importance. Vauxhall is the leading dealer, which provides quality based new as well as used cars. The organization by engaging with many dealers in various countries has been able to provide the new and used cars along with service to the customers successfully (Now Vauxhall, 2015). This paper intends to explain about the structures and cultures of Vauxhall along with the implications for strategy development of the organization. This paper also highlights the competitive environment of the organization. Moreover, it also intends to explain about the internal as well as external barriers faced by the organization along with the possible measures to overcome the barriers. Structures and Cultures of Vauxhall Vauxhall is a leading car manufacturing organization, which is also a part of General Motors. One of the major missions of the organization is to build long-term relationship with its customers, suppliers and other stakeholders. Therefore, the team members of the organization worked together to satisfy the needs of its customers and attain the organizational goals. Moreover, the major goal of the organization is to satisfy the requirements of the customers along with employees, as it leads to the increase in profitability (Hartlieb Leber, 2016). On the other hand, by satisfying the needs of employees and providing equal employees to every employee, it is also possible to mitigate the conflict problem and maintain healthy environment within the organization. The organization majorly focuses on the decentralized organizational structure to make effective decision with the help of team members for mitigating its problems and barriers. The organization also focuses on satisfying the nee ds of employees to reduce the management conflict and maintain the healthy environment within the organization (BSI, 2016). The team members of the organization also take part in the decision-making process along with the manager. Therefore, the team members of the organization maintain good collaboration with each other to maintain effective organizational culture. Moreover, senior employees of the organization also help and support junior employees, so that they can perform their task successfully and attain the respective goals (Hartlieb Leber, 2016). In addition to the above context, the organization also focuses on cross-functional team structure for providing best products based on the needs of the customers. The marketing structure of the organization integrally involves delivery of the products to a particular group of customers. The organization also provide healthy as well as safety environment along with better infrastructure to the employees so that they are able to perform their tasks effectively on time (Sheppard, 2013). The organization also focuses on international marketing to expand the business in various countries and improve its financial growth. Moreover, the organization also focuses on effective communication system so that the employees are able to communicate with each other related to their work and solve the problem as per their needs. In this regard, by focusing on effective communication system, it is also possible to maintain the successful collaboration among the employees and mitigate the internal as well as external barriers faced by the organization (Persona Associates Limited, 2011). Figure 1: Organizational Structure Source: (Prepared for the Study) Based on the above diagram of organizational structure, it is apparent that Chief Executive Officer (CEO) is the higher authority of Vauxhall, who divide the work among the various departments to complete the operational work smoothly and run the business effectively. Other departments of the organization, such as operations, finance, and HR also play the vital role in achieving the organizational goals. Implication for Strategy Development Vauxhall needs to focus on new aspects and elements to develop the strategy and enhance the business performance. One of the major implications for strategy development is that the organization needs to focus on customers requirements along with the design as well as promotion of products (Vauxhall, 2016). Moreover, the organization also needs to focus on the performance of employees and their ability towards strategy development, because employees play the vital role in developing effective strategy for the improvement of products quality and business performance. Therefore, the organization needs to hire expertise employees who have the capability to develop useful as well as effective strategies based on the current trends for the success of the business (Vauxhall, 2011). Industrys Competitive Environment Vauxhall majorly focuses on producing environment friendly products to satisfy the demands of customers, and thereby increase the sale of products in the market. The major competitors of Vauxhall in the market are Ford Motor, Nissan, Toyota and Honda that caused major competitive environment in the industry (Hartlieb Leber, 2016). The competitors of the organization focus on implementing advanced and innovative technology to manufacture better quality products. Therefore, due to the high competition in the market, the organization also faced the problem in terms of satisfying the demands of customers along with increasing the profitability. In this regard, it is apparent that the competitors of Vauxhall have the negative effect on the improvement of performance of the organization (Vauxhall, 2016). Internal and External Barriers Internal as well as external barriers are the major issues for Vauxhall, as these barriers create problem in terms of improvement of business performance along with its increased economic growth. To assess the internal as well as external barriers faced by the organization, the information about SWOT analysis of Vauxhall has given below. SWOT analysis is the planning method through which the assessment of the organizations strengths, weaknesses, opportunities, and threats. Strengths Strong presence in the segment of car Environment friendly products Strong performer in sponsorship and motorsport Weaknesses The organization is solely depended on UK market Poor brand image Strong market competition Opportunities Increasing demand of Hybrid Vehicle Growth opportunities in commercial sector Threats Changing preferences of customers Increasing fuel price Figure 2: SWOT Analysis Source: (Cooley, 2000) Based on the above diagram of SWOT analysis, it is apparent that the organization has been a strong performer along with has the ability to make a strong position in the market due to its effective car segmentation (Ferrell Hartline, 2010). Moreover, the company also has the opportunity to increase the growth of commercial business due to the rising demand of Hybrid Vehicle. On the other hand, there is a high and strong competition in the international market; therefore, the organization faces the problem for satisfying the demands of customers. Also, the preferences of customers change based on the trends, which can also be a major issue for the organization for fulfilling their demands (GM, 2012). Moreover, global customers are not aware about the brand name and products provided by the company, because the organization focuses on UK market only. Due to the increased price of fuel, the organization also faces the problem in raising the sale of products such as cars, which reflects its poor financial growth (Doane MacGillivray, 2001, Cooley, 2000). Possible Ways to Overcome Barriers Based on the discussion of above section, the internal and external barriers of Vauxhall is apparent. By assessing the barriers, the organization is able to make the possible ways and strategies through which it is possible to overcome the barriers and run the business effectively. In this regard, first of all the organization needs to focus on other market outside UK for expanding its business along with the increased awareness of customers related to brand name (Doole Lowe, 2012; Fifield, 2012). Also, the organization needs to manufacture the products based on the current trends, because the preferences and demands of customers have also changed based on the changing trend. Therefore, by providing new designer and quality-based products, the organization is able to satisfy the needs of customers based on the recent trends and thereby overcome these barriers. Competition in the market are the external barriers faced by the organization, which can overcome by holding strong position in the market and delivering better-quality products as well as services to the customers. Therefore, by understanding the needs of customers and providing the same, the organization can overcome the barriers and improve its business performance (Ferrell Hartline, 2013; Bradley, 2005). Conclusion From the overall discussion, Vauxhall is a car manufacturing company, which provides new as well as used cars to the customers. The organization focuses on the cross-functional culture to hire expertise employees and provide the quality-based along with unique designer products to the customers based on their needs. The company majorly focuses on environment friendly products for satisfying the needs of the customers and thereby attempts to hold a strong position in the market. Moreover, the organization also faced certain internal as well as external barriers, such as satisfying the demands of customers due to the changes of their preferences along with the increased profitability because of high competition in the market. 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